About – DOPE



Drawing inspiration from both luxury lifestyle and street culture, DOPE's clothing and accessories have built a unique following including tastemakers and music icons alike.

The brand's initial lines and boutique built a community of like­minded individuals that saw DOPE as more than just a brand, but as a lifestyle. Self­proclaimed as the Bougie Crew, the founding members embodied DOPE's progressive style and growing presence in the streetwear industry.

With an extended line now including accessories, cut and sew, and snapbacks, DOPE set out to build a flagship boutique on the iconic Fairfax Avenue in Los Angeles and to extend the reach of the Bougie Crew.

Today, the Fairfax location has become a streetwear staple filled with DOPE’s latest pieces including beanies, pullovers, and intricate cut & sew. Featured in international publications and music videos, and selling at accounts across the globe, DOPE is taking the Bougie Crew worldwide.



DOPE Fairfax is DOPE’s flagship boutique located in the historic Fairfax neighborhood in Los Angeles, CA. DOPE Fairfax features a modern, monochromatic aesthetic that is home to exclusive releases, events, and the latest DOPE collection alongside carefully curated products from brands around the world. The boutique is often visited by artists, athletes, and celebrities who stop by to take a photo on the boutique’s iconic Proust Chair and to pick up the latest DOPE release.

454 N Fairfax Avenue
Los Angeles, CA 90036


MON-SAT 11am-8pm
SUN 10am-7pm